TY  - BOOK
AU  - Loudon,David L., Bitta, Albert J. Della
AU  - x
TI  - Consumer behavior: Concopts and application
SN  - 0071125116   
U1  - 658.834/L886c 
PY  - 2013///
CY  - New York ; London
PB  - McGraw - Hill
KW  - Consumer behavior
KW  - Management
ER  -