Cateora, Philip R.   Gilly, Mary C. <br/><br/>
International marketing.  
Philip R Cateora      
 - 15th ed.     
 - New Delhi.   McGraw Hill.   2011 
 - 622pg  
<br/><br/>Includes index(P600-622) and bibliography and glossary(P589-622).  
<br/><br/><label>ISBN: </label>978 93 392 0446 4        
<br/><br/><label>Subjects--Topical Terms: </label><br/>International marketing  Marketing  
<br/><br/><label>Dewey Class. No.: </label>658.84/C359i