Kotler, Philip.   Keller, Kevin Lane.  <br/><br/>
Marketing Management.  
Philip Kotler.        
 - 15th ed.     
 - Chennai   Pearson Education.   2016 
 - 756pg  
<br/><br/>Includes index and bibliography.  
<br/><br/><label>ISBN: </label>978 93 325 5718 5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management.  Marketing.   
<br/><br/><label>Dewey Class. No.: </label>658.8/K87m