Parker, Robert B.       <br/><br/>
Mature advertising ; 
a handbook effectiveness in Print    
 - 
 - California  Addison-Wesley  1981 
 - ix,182p. 
<br/><br/>Includes index and Bibliography and Glossary.  
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising   Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.132/PAM