TY  - BOOK
AU  - Parker,Robert B.
AU  - 
TI  - Mature advertising
U1  - 659.132/PAM 
PY  - 0000///Addison-Wesley
PY  - 1981///
CY  - California
KW  - Advertising
KW  -  Advertising
N1  - Includes index and Bibliography and Glossary.
ER  -