Peter, J. Paul    <br/><br/>
A preface to marketing management.  
J. Paul Peter     
 - Rev. ed  
 - Texas   Business   1982 
 - xii, 275pg.    
<br/><br/>Includes index and bibliography.      
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing  Marketing   
<br/><br/><label>Dewey Class. No.: </label>658.8/PEP(R)