TY  - BOOK
AU  - PRIDE,William M.
AU  - 
TI  - Understanding marketing, study guide for marketing  : 
U1  - 380.1/PRU 
PY  - 0000///Mifflin
PY  - 1977///
CY  - Boston 
KW  - Marketing
KW  - Commerce
N1  - Includes index and bibliography
ER  -