TY  - BOOK
AU  - PRIDE,William M.
AU  - 
TI  - Marketing  : 
U1  - 658.8/PRM(4) 
PY  - 0000///Houghton Mifflin
PY  - 1985///
CY  - Boston 
KW  - Marketing
KW  - marketing
N1  - Includes index and bibliography
ER  -