PRIDE, William M.   FERRELL, O.C. <br/><br/>
Marketing  :  
basic concepts and decisions.   William M. Pride 
 - 2nd ed  
 - Boston   Houghton Mifflin   1977 
 - xix, 594pg.    
<br/><br/>Includes index and bibliography. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing  marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/PRM