TY  - BOOK
AU  - Kumar,Alok
AU  - 
TI  - Customer relationship management : 
SN  - 978 81 7722 622 5
U1  - 658.9812/K95c 
PY  - 0000///Priztantra
PY  - 2007///
CY  - New Delhi 
KW  - Management Marketing
N1  - Includes index and bibliography
ER  -