Kapoor, Rawneek.   Paul, Justin <br/><br/>
Services marketing :  
concepts & practics.   Rawneek Kapoor  
 - ed  
 - New Delhi   Tata McGraw-Hill Education   2011 
 - xxi, 432pg.    
<br/><br/>Includes index and bibliography. 
<br/><br/><label>ISBN: </label>978 0 07 070069 7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services Marketing  Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/K17s