TY  - BOOK
AU  - 
AU  - Cox,Keith K.
TI  - Readings in the marketing research process 
U1  - 658.83/REA 
PY  - 0000///Goodyear
PY  - 1973///
CY  - California 
KW  - Marketing
KW  -   Marketing
N1  - Includes index and Bibliography and Glossary.
ER  -