ROBINSON, Patrick J.   LUCK, David J.       <br/><br/>
Promotional decision making practice and theory :  
a study in marketing Management.   Patrick J. Robinson  
 - ed  
 - New York   McGraw-Hill.   1964 
 - xxvi, 254pg.    
<br/><br/>Includes index and bibliography.  
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management.  Marketing.  
<br/><br/><label>Dewey Class. No.: </label>658.8/ROP