Russ, A. Frederick.    Kirkpatrick, Charles A.    <br/><br/>
Marketing.  
A. Frederick Russ,  
 - 
 - Boston, Little.   Brown and Comp.   1982 
 - xxv,582p. 
<br/><br/>Includes index and Bibliography and Glossasry.  
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. Marketing. 
<br/><br/><label>Dewey Class. No.: </label>658.8/RUM