000 00517nam a2200217 454500
001 030796
003 BD-ChCU
008 Eng
020 _a002334590x
040 _aDLC
_cDLC
_dBD-ChCU
082 0 0 _a658.8/E92e
100 1 _aEvans, Joel R.
_bBerman, Barry
245 1 0 _aEssentials of Marketing
_bx
250 _ax
260 _aNew York; Macmillan, London
_bCollier Macmillan
_c1984
300 _axxi,538
504 _aIncludes
650 0 _aMarketing
_bAdvertising
700 1 _ax
942 _2ddc
_cBK
999 _c30796
_d30796