| 000 | 00557nam a2200217 454500 | ||
|---|---|---|---|
| 001 | 041455 | ||
| 003 | BD-ChCU | ||
| 008 | Eng | ||
| 020 | _a0471812625 | ||
| 040 |
_aDLC _cDLC _dBD-ChCU |
||
| 082 | 0 | 0 | _a658.802/H161d |
| 100 | 1 |
_aHaley , Russel I. _bx |
|
| 245 | 1 | 0 |
_aDeveloping effective communications strategy _ba benefit segmentation approach |
| 250 | _ax | ||
| 260 |
_aNew York _bWiley _c1985 |
||
| 300 | _axii,510 | ||
| 504 | _aIncludes | ||
| 650 | 0 |
_aCommunications in marketing _bMarket segmentation |
|
| 700 | 1 | _ax | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c41455 _d41455 |
||