| 000 | 00560nam a2200217 454500 | ||
|---|---|---|---|
| 001 | 063939 | ||
| 003 | BD-ChCU | ||
| 008 | Eng | ||
| 020 | _a0072536764 | ||
| 040 |
_aDLC _cDLC _dBD-ChCU |
||
| 082 | 0 | 0 | _a659.1/B427a |
| 100 | 1 |
_aBelch, George E _bBelch, Michael A |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _bAn integrated marketing communications perspective |
| 250 | _a6th | ||
| 260 |
_aNew Delhi _bTata Mcgraw-Hill _c2004 |
||
| 300 | _axxvi, 779 | ||
| 504 | _aIncludes | ||
| 650 | 0 |
_aAdvertising _bMarketing |
|
| 700 | 1 | _ax | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c63939 _d63939 |
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