| 000 | 00534nam a2200217 454500 | ||
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| 001 | 063940 | ||
| 003 | BD-ChCU | ||
| 008 | Eng | ||
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_aDLC _cDLC _dBD-ChCU |
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_aBatra, Rajeev _bMayers, John G/Aaker, David A |
|
| 245 | 1 | 0 |
_aAdvertising management _bx |
| 250 | _a5th ed. | ||
| 260 |
_aNew Delhi _bPrentic-Hall of India _c2000 |
||
| 300 | _ax,754 | ||
| 504 | _aIncludes | ||
| 650 | 0 |
_aAdvertising-Management _bManagement |
|
| 700 | 1 | _ax | |
| 942 |
_2ddc _cBK |
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| 999 |
_c63940 _d63940 |
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