000 00555nam a2200217 454500
001 065152
003 BD-ChCU
008 Eng
020 _ax
040 _aDLC
_cDLC
_dBD-ChCU
082 0 0 _a659.1/HEA
100 1 _aHepner, Harry W.
_bx
245 1 0 _aAdvertising-creative communication with consumers, (a revision of modern advertising, practice and principles )
_bx
250 _a4
260 _aN.Y.
_bMcGraw - Hill
_c1964
300 _aviii, 692
504 _ax
650 0 _aAdvertising
_bAdvertising
700 1 _ax
942 _2ddc
_cBK
999 _c65152
_d65152