000 00581nam a2200217 a 4500
001 000094
003 BD-ChCU
005 20230204155816.0
008 s2012 auk b 003 0 eng
020 _a9781856178495
040 _aDLC
_cDLC
_dBD-ChCU
082 0 0 _a658.827/C514c
100 1 _aChenatonny, Leslie De.
_bMcdonald,Malcolm
245 0 0 _aCreating Powerfull brands
_cLeslie De Chenatonny &Malcolm Mcdonald
250 _a4th
260 _aLondon
_bRoutledge
_c2012.
300 _a483p
504 _aIncludes index
650 0 _aproduct management, Marketing.
942 _2ddc
_cBK
999 _c94
_d94