000 00601nam a2200217 a 4500
001 000098
003 BD-ChCU
005 20230204155816.0
008 s2012 aii b 002 0 eng
020 _a9788131517383
040 _aDLC
_cDLC
_dBD-ChCU
082 0 0 _a659.1/A244
100 1 _aSimenick,Richard J ...etal.
245 0 0 _aAdvertising and promotion:
_ban integrated brand approach
_cRichard J simenick ...etal.
250 _a6th
260 _aDelhi
_bCengage learning
_c2012.
300 _a710p
504 _aIncludes index,Glossary(675-687).
650 0 _aAdvertising,Marketing
942 _2ddc
_cBK
999 _c98
_d98