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Blue ocean strategy : how to create uncontested market space and make the competion irrelevant /

Kim,W.Chan

Blue ocean strategy : how to create uncontested market space and make the competion irrelevant / W Chan Kim and Renee Mauborgne - Boston : Harvard Business Press. c2005 - 240 P >:

ISBN: 1591396190

Subjects--Topical Terms:
Market Segmentation

Dewey Class. No.: 658.8 / K49b

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