Mass media research : an introduction /
Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 9th ed. - Boston, Mass. : Cengage- Wadsworth, c2011. - xii, 464 p. : ill. (some col.); 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and index.
9781439082744 (pbk.)
2009936675
Mass media--Research.
P91.3 / .W47 2011
302.23072 W757m
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 9th ed. - Boston, Mass. : Cengage- Wadsworth, c2011. - xii, 464 p. : ill. (some col.); 24 cm. - Wadsworth series in mass communication and journalism .
Includes bibliographical references and index.
9781439082744 (pbk.)
2009936675
Mass media--Research.
P91.3 / .W47 2011
302.23072 W757m