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Principles of marketing:\\ a South Asian perspective.\\

kotlar,Philip...(etal.).\\

Principles of marketing:\\ a South Asian perspective.\\ Philip Kotlar...(etal.). - 13th ed. - Noida(India) Pearson. 2010 - 514p.

Includes index (I.1-14),bibliography(R1-21).

ISBN: 9848131731017

Subjects--Topical Terms:
marketing,Management.

Dewey Class. No.: 658.8/P964

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