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Advertising and promotion : An integrated marketing communications perspective

Belch, George E Belch, Michael A

Advertising and promotion : An integrated marketing communications perspective - 6th - New Delhi Tata Mcgraw-Hill 2004 - xxvi, 779

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ISBN: 0072536764

Subjects--Topical Terms:
Advertising Marketing

Dewey Class. No.: 659.1/B427a

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