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Strategic Brand Management. Building,Measuring brand equity.

Keller,Kevin Lane. x

Strategic Brand Management. Building,Measuring brand equity. - 2nd ed. - New delhi. Pearson Education. 2004 - xiii,788

Includes

ISBN: 8129720541

Subjects--Topical Terms:
Management. Management.

Dewey Class. No.: 658.827/K29s

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