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Basic marketing : A global-managerial approach

Perreault, William D McCarthy, E. Jerome

Basic marketing : A global-managerial approach - 14th - New Delhi Tata Mc Graw Hill 2002 - xxxii, 843

Includes

ISBN: 0072409479

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8/P455b

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