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Services Marketing Integrationg customer focus across the firm

Zeithaml, Valarie A. Bitner, Mary Jo

Services Marketing Integrationg customer focus across the firm - 3 - New Delhi McGraw - Hill 2003 - xx, 668

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ISBN: 0070530424

Subjects--Topical Terms:
Marketing Marketing

Dewey Class. No.: 658.8/Z48s

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