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Customer relationship management : integrating marketing strategy and . . .

Zikmund, William G. Mcleod, Raymond

Customer relationship management : integrating marketing strategy and . . . - x - Singapore John Willey and Sons 2006 - xix, 179

ISBN: 9812530541

Subjects--Topical Terms:
Management Marketing

Dewey Class. No.: 658.812/Z69c

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