Strategic brand management: building, measuring and brand equity.
Keller, Kevin Lane x
Strategic brand management: building, measuring and brand equity. - 3ed. - New Delhi Pearson education 2008 - 714
8131719770
Management Management
658.827/K29s
Strategic brand management: building, measuring and brand equity. - 3ed. - New Delhi Pearson education 2008 - 714
8131719770
Management Management
658.827/K29s