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Marketing Management.

Kotler, Philip. Keller, Kevin Lane.

Marketing Management. Philip Kotler. - 15th ed. - Chennai Pearson Education. 2016 - 756pg

Includes index and bibliography.

ISBN: 978 93 325 5718 5

Subjects--Topical Terms:
Marketing Management. Marketing.

Dewey Class. No.: 658.8/K87m

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