Advertising and promotions :
Semenik, Richard J...(et.al).
Advertising and promotions : an integrated brand approach. Richard J Semenik - 6th ed. - New Delhi Cengage Learning 2012 - xii, 710pg
Includes index(P688-710) and bibliography and glossary(675-687).
978 81 315 1738 3
Advertising Advertising
659.1/A244
Advertising and promotions : an integrated brand approach. Richard J Semenik - 6th ed. - New Delhi Cengage Learning 2012 - xii, 710pg
Includes index(P688-710) and bibliography and glossary(675-687).
978 81 315 1738 3
Advertising Advertising
659.1/A244