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Marketing :

PRIDE, William M. FERRELL, O.C.

Marketing : basic concepts and decisions. William M. Pride - 4th ed - Boston Houghton Mifflin 1985 - xxix, 752pg.

Includes index and bibliography.

ISBN:

Subjects--Topical Terms:
Marketing marketing

Dewey Class. No.: 658.8/PRM(4)

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