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Marketing :

PRIDE, William M. FERRELL, O.C.

Marketing : basic concepts and decisions. William M. Pride - 2nd ed - Boston Houghton Mifflin 1980 - xxiii, 754pg.

Includes index and bibliography.

ISBN:

Subjects--Topical Terms:
Marketing marketing

Dewey Class. No.: 658.8/PRM(2)

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