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Customer relationship management :

Kumar, Alok Sinha, Chhabi

Customer relationship management : concepts & application. Alok Kumar - ed - New Delhi Priztantra 2007 - xviii, 350pg.

Includes index and bibliography.

ISBN: 978 81 7722 622 5

Subjects--Topical Terms:
Management Marketing Management Marketing

Dewey Class. No.: 658.9812/K95c

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