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Promotional decision making practice and theory :

ROBINSON, Patrick J. LUCK, David J.

Promotional decision making practice and theory : a study in marketing Management. Patrick J. Robinson - ed - New York McGraw-Hill. 1964 - xxvi, 254pg.

Includes index and bibliography.

ISBN:

Subjects--Topical Terms:
Management. Marketing.

Dewey Class. No.: 658.8/ROP

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