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Advertising and promotion: an integrated brand approach

Simenick,Richard J ...etal.

Advertising and promotion: an integrated brand approach Richard J simenick ...etal. - 6th - Delhi Cengage learning 2012. - 710p

Includes index,Glossary(675-687).

ISBN: 9788131517383

Subjects--Topical Terms:
Advertising,Marketing

Dewey Class. No.: 659.1/A244

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