Developing effective communications strategy (Record no. 41455)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00557nam a2200217 454500 |
| 001 - CONTROL NUMBER | |
| control field | 041455 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChCU |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | Eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471812625 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-ChCU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802/H161d |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Haley , Russel I. |
| Numeration | x |
| 245 10 - TITLE STATEMENT | |
| Title | Developing effective communications strategy |
| Remainder of title | a benefit segmentation approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | x |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Wiley |
| Date of publication, distribution, etc. | 1985 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,510 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communications in marketing |
| Topical term following geographic name entry element | Market segmentation |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | x |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Chittagong University Library | Chittagong University Library | General Stacks | 06/14/2015 | Purchase | 658.802/H161d | 172530 | 09/13/2015 | 1 | 09/13/2015 | Books | x |