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Developing effective communications strategy (Record no. 41455)

MARC details
000 -LEADER
fixed length control field 00557nam a2200217 454500
001 - CONTROL NUMBER
control field 041455
003 - CONTROL NUMBER IDENTIFIER
control field BD-ChCU
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field Eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471812625
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-ChCU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802/H161d
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Haley , Russel I.
Numeration x
245 10 - TITLE STATEMENT
Title Developing effective communications strategy
Remainder of title a benefit segmentation approach
250 ## - EDITION STATEMENT
Edition statement x
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Wiley
Date of publication, distribution, etc. 1985
300 ## - PHYSICAL DESCRIPTION
Extent xii,510
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communications in marketing
Topical term following geographic name entry element Market segmentation
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name x
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
    Dewey Decimal Classification     Chittagong University Library Chittagong University Library General Stacks 06/14/2015 Purchase   658.802/H161d 172530 09/13/2015 1 09/13/2015 Books x
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