Mature advertising ; (Record no. 94150)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00596nam a2200229 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 094150 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChCU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230204170250.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 981s2016 ausa 001 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-ChCU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.132/PAM |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parker, Robert B. |
| Titles and words associated with a name | |
| 245 10 - TITLE STATEMENT | |
| Title | Mature advertising ; |
| Statement of responsibility, etc. | a handbook effectiveness in Print |
| -- | |
| 250 ## - EDITION STATEMENT | |
| Edition statement | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | California |
| Date of publication, distribution, etc. | Addison-Wesley |
| -- | 1981 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,182p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index and Bibliography and Glossary. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Location of event | Advertising |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Chittagong University Library | Chittagong University Library | 12/20/2016 | Purchase | 659.132/PAM | 120665 | 12/20/2016 | 1 | 12/20/2016 | Books |