Advertising a behavioral approach for managers

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Material type: Text

TextPublication details: N.Y. Wiley 1980Edition: xDescription: xiii, 783ISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	Chittagong University Library General Stacks	659.1/FAA (Browse shelf(Opens below))	1	Available	x		112484

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	659.1/DUA Advertising Its role in modern marketing	659.1/DUA Advertising Its role in modern marketing	659.1/DUA Advertising Its role in modern marketing	659.1/FAA Advertising a behavioral approach for managers	659.1/FLM Modern institutional advertising Including corporate, corporate image, asspcoation, service. and all other major forms of non-product advertinsing	659.1/GRC Creating customers x	659.1/HAN The new psychology of selling; based on selling the customer the way he likes to buy. x	Next

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