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The brand marketing book : Creating, Managing and extending the value of your brand

Marconi, Joe x

The brand marketing book : Creating, Managing and extending the value of your brand - x - Lincolnw NTC business-books 2000 - xv, 247

Includes

ISBN: 0844222577

Subjects--Topical Terms:
Brand name products-Marketing Marketing

Dewey Class. No.: 658.827/M321b

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