The brand marketing book : (Record no. 53238)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00564nam a2200217 454500 |
| 001 - CONTROL NUMBER | |
| control field | 053238 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-ChCU |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | Eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844222577 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-ChCU |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827/M321b |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marconi, Joe |
| Numeration | x |
| 245 10 - TITLE STATEMENT | |
| Title | The brand marketing book : |
| Remainder of title | Creating, Managing and extending the value of your brand |
| 250 ## - EDITION STATEMENT | |
| Edition statement | x |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lincolnw |
| Name of publisher, distributor, etc. | NTC business-books |
| Date of publication, distribution, etc. | 2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 247 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products-Marketing |
| Topical term following geographic name entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | x |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Chittagong University Library | Chittagong University Library | General Stacks | 06/14/2015 | Purchase | 658.827/M321b | 219479 | 09/13/2015 | 1 | 09/13/2015 | Books | x | |||||
| Dewey Decimal Classification | Chittagong University Library | Chittagong University Library | General Stacks | 06/14/2015 | Purchase | 658.827/M321b | 219480 | 09/13/2015 | 2 | 09/13/2015 | Books | x |