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Advertising and promotions : an integrated brand approach. Richard J Semenik

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Material type: TextTextPublication details: New Delhi Cengage Learning 2012 Edition: 6th edDescription: xii, 710pgISBN:
  • 978 81 315 1738 3
Subject(s): DDC classification:
  • 659.1/A244
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Holdings
Item type Current library Call number Copy number Status Notes Date due Barcode
Books Books Chittagong University Library 659.1/A244 (Browse shelf(Opens below)) 01 Available 310582
Books Books Chittagong University Library 659.1/A244 (Browse shelf(Opens below)) 02 Available Seminar (Marketing) 310583

Includes index(P688-710) and bibliography and glossary(675-687).

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